When traditional Chinese music meets AI and the metaverse! This trendiest music carnival in May will lead you to unlock numerous new audio - visual experiences. Are you ready to embrace a subversive feast of "Technology × Art × Music"? From May 27th to 28th, at Hall 12.1, Area B, China Import and Export Fair, the Music Guangzhou Glorious Time x Audio Vivid Music Festival - the first digital music festival featuring "AI + XR Virtual Scenes × 3D Glorious Sound" - is about to kick off a fantasy symphony across time and space!
Here are five reasons why it's a must - visit, giving you a sneak peek in advance.
1. 250,000㎡ "Music Festival + Three Exhibitions in One", Enjoy a One - stop Extravaganza
Here comes the best combination in history of "Music Festival + Exhibition" ! Spanning across Areas A, B, and D of the Canton Fair Complex, there are 26 themed exhibition halls for you to explore. Over 3,000 enterprises have gathered with musical instruments, lighting and audio equipment, and cutting - edge technologies. More than 150,000 music fans will resonate together, enabling you to explore the entire music industry chain in one go!
Apart from Music Guangzhou Glorious Time X Audio Vivid Music Festival, there are also four performances simultaneously on show, such as "Concert Featuring Violins Crafted by Maestro Zheng Quan", "PLS Unicorn Series ", andlmmersive Performance of “Peak Shock, Return from Journey to the West”. From classical to trendy, there's always something that suits your taste.
2. AI + XR Virtual Main Stage: Bring the "Metaverse" into Reality, Time Travel in an Instant!
One moment, you're in a mist - covered Suzhou garden, listening to the clear notes of the guzheng flowing like a spring. The next, you've entered a cyberpunk parallel world, watching the electric erhu tear through time and space. Performers transform into "virtual music elves", playing the music of the future amidst the interweaving of reality and illusion. Get ready for a double - whammy of visual and auditory impacts!
An all - star lineup is about to set the stage on fire! The cross - border surprises between tradition and trend are about to start... There are mysterious stars in the field of traditional Chinese music, as well as music pioneers on the trendy stage. Keep following us, and we'll reveal the guest lineup one by one. Maybe the artist in your private playlist is waiting for you at this music festival!
3. A "Music Carnival Playground" for a Full - sensory Extravaganza
Unlock "time - themed blind boxes": Every corner offers endless fun.
Health Time: For the first time, a master of traditional Chinese music teams up with a fitness routine! The "health - conscious disco" atmosphere will be incredibly addictive.
Technology Time: Robots will play traditional Chinese musical instruments. Cyberpunk - style traditional Chinese music is so cool!
Drama Time: Renowned artists and NPCs will take you on a time - traveling adventure with music, instantly transforming it into an immersive music theater!
Ritual Music Time: Reconstructed ancient musical instruments and young people in traditional Chinese attire. It's like traveling back to the ritual music scene of the Zhou Dynasty in an instant!
Creation Time: Folk musicians will turn into "music mentors", leading all the audience to form a super orchestra and improvise an exciting ensemble!
Hotspot Time: Masters adapt popular IP soundtracks on site. The traditional Chinese music version of anime hit songs is on fire!
PK Time: Masters of Chinese and Western musical instruments engage in an amazing showdown! Which is more thrilling, the erhu or the violin?
Choosing Time: The audience gives topics on site, and masters improvise compositions. Your wild ideas will become melodies in an instant!
XR Time: Masters of traditional Chinese music and famous fundamental education teachers across the country will go on the "XR virtual stage" to give an immersive performance of classic works!
Surprise Time: Visit the exhibition and receive a lucky - draw blind box! You'll be overwhelmed with amazing benefits like musical instruments, XR virtual - experience shoots, and interactions with famous artists!
4. Comprehensive Display of Music and Audio Technology, with Audio Vivid Creating an Ultimate Auditory Feast
In this music festival full of endless possibilities, the integration of music technology and audio technology will be reaching a new height. The music festival will comprehensively showcase cutting edge music technology and audio - technology achievements. Audio Vivid is undoubtedly a major highlight of this festival.
Audio Vivid was jointly drafted by China Media Group, the National Radio and Television Administration, the Ministry of Industry and Information Technology, Huawei, etc., and released by the Ultra - HD Video Industry Alliance (UWA Alliance). Its professionalism and authority have been recognized by the International Telecommunication Union (ITU). This technology has been widely applied in various scenarios, including home environments, cinemas, concerts, sports events, personal use, AR/VR, and in - car systems.
It's worth mentioning that in - car Audio Vivid, as the world's first in - car multi - channel audio technology, can make passengers feel as if they're in a theater, enjoying an immersive music experience.
At this music festival, Audio Vivid will fully leverage its technological advantages. Whether it's the wonderful performances on the stage or the music displays in various interactive areas, through this advanced audio technology, the audience will be able to feel the charm of music in every note, enjoying an unparalleled auditory treat!
This Glorious Time X Audio Vivid Music Festival that combines technology and art is definitely a music event not to be missed in 2025! From May 27th to 28th, music is more than just listening. Come and experience the charm of music with us and embark on this fantasy music journey!
