We cooperate closely with many domestic industry associations and professional media for comprehensive synchronous promotion. Through the big data flow guidance, new media marketing and other platforms, we hope to cover different levels of audience groups. As a result, brand recognition of the exhibition can be raised, and potential customers will be discovered.

Intensifying Cooperation with Exhibition Pavilions and Industrial Bases 

Music Guangzhou 2024 will host a series of conferences and activities on the theme of business, culture, music education, etc. Meanwhile, we pay close attention to the development trend of the industry, collect the latest industry information for the public. The overall conference scale is up to 6,000 people.

•  Industry forums analyze the development trends

• Music business seminars provide efficient, professional and practical solutions to management, enrollment and operation.

•  We will invite several brilliant violin makers to take part in the 7th Violin-making Workshop Activity. They will present the exquisite violin-making skills onsite.

•  We invite famous teachers and masters to share their experience in music creation, and we will explore the infinite possibilities of creation together with visitors.

•  Forums on music education teaching invites famous educators to share experience, so as to popularizing high-quality music education. Meeting scale is up to 600 people.

•  Indoor and outdoor music shows are staged in succession.

According to the "Opinions on Comprehensively Strengthening and Improving the Work of Aesthetic Education in Schools under the New Era" issued by the General Office of the CPC Central Committee and the State Council, schools will have made a breakthrough in aesthetic education and fully opened aesthetic education courses by 2022. By 2035, a comprehensive, diversified and high-quality modern school aesthetic education system with Chinese characteristics will be built basically. Besides, at present, many provinces are trying to bring music into the reform of high school entrance examination, as well as the enrollment and scoring subjects. 

An unprecedented importance will be attached to the comprehensive quality-oriented education. Thus, the musical instrument industry is facing an important development opportunity. Since the implement of various favorable policies, Music Guangzhou has made greater efforts to tap the resources of colleges and universities, and focused on broadening the invitation to professional colleges and primary and secondary schools, seeking for development convergence points.

Music education industry in China is developing in a direction of intelligence and digitalization. In the future, more demands and new tracks will be derived. Online and offline teaching are expected to be further integrated. In recent years, in addition to the traditional show, Music Guangzhou also set up a music education display area to promote digital economic development of the industry. At present, Music Guangzhou is simultaneously building an online live lecture platform to interpret the new policies and development trends of the industry and seek solutions for the public. We will give full play to the synergistic effect of online and offline interaction, and drive the innovation for traditional exhibitions.

•  For 19 years, Music Guangzhou has accumulated a data base with more than 200,000 buyers. And professional buyers are invited through official channels, calls, messages and mails.

•  Keeping abreast of changes in industry resources by updating the trade show database regularly. 

•  Organizing regular visits to music institutes, digging into the industry demand, and seeking development points.

•  Comprehensive promotion is made to covers visitors from professional colleges, training institutions, media, exhibitions, leisure and entertainment industries, etc.

•  Music Guangzhou focuses on diversified hobbies and consumption habits of the youth, creates trendy topics and hot spots, and finally raises awareness through online promotion

•  Since China has implemented the Double Reduction Policy, aesthetic education projects are called back to the campus. Music Guangzhou made efforts in inviting professional colleges and primary and secondary schools.